THE OPERATING SYSTEM
Every part of your marketing, working together.
Ten agents. Six modules. One loop.
Brief in, campaigns live, results measured, recommendations made. Every decision comes with a dollar value and a confidence range.
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Acera Labs OS — Marketing Dashboard
Q3 Lead-Gen Campaign
Agents working
AnalyticsMedia StrategyCampaign OpsAudienceFinancial Impact
Blended ROAS
4.2x
vs 3.1x prior period
↑ +35%
Next Best Action
Re-engage lapsed cohort via Meta retargeting
312 customers · $48k forecast revenue
78% confidence
Approval Gate
Google SearchLIVE
Meta RetargetingPending
YouTubeLIVE
Reconciled
Last 7 days · audit trail ready
Destinations
60+
Connected & active
All systems running
SPECIALISTS
Ten specialists. One operating system.
Every agent runs in parallel, on your data, every day. Together they cover every discipline your marketing team needs.
Analytics
Connects every data source and keeps it clean.
"Data quality: 98.4% — 2 anomalies flagged"
Data Science
Runs Bayesian models with confidence ranges on every output.
"Model updated: 3 new signals incorporated"
Media Strategy
Builds channel plans and optimises budget mix against ROAS.
"Shift 12% from Display to Paid Search: +$22k forecast"
Audience
Segments customers and scores propensity for each action.
"High-value segment: 4,210 customers ready to activate"
SEO
Surfaces organic growth opportunities in real time.
"14 high-intent keywords added to content plan"
Campaign Ops
Builds campaigns from a brief and queues them for your approval.
"Campaign ready: awaiting your approval before launch"
Engineering
Manages pipelines and connectors so data flows stay current.
"All 7 connectors healthy · last sync 4 min ago"
Insights
Delivers weekly performance summaries and board-ready charts.
"Weekly report ready: 3 key recommendations inside"
Anomaly Detection
Spots unusual patterns in hours, so you act before spend drifts.
"CPC spike detected on Brand · -18% from baseline"
Financial Impact
Attaches a dollar value and audit trail to every recommendation.
"Audit trail generated · CFO-ready export available"
MODULES
Six modules. Doing the heavy lifting.
All six ship on every tier. Each one runs continuously and feeds results back into the loop.
Next Best Action
For each segment, the single action most likely to drive the outcome you want. Ranked by revenue impact.
Send re-engagement to lapsed cohort
312 customers·Meta Retargeting
+$48k forecast
Ranked by expected revenue impact
Customer Lifetime Value
The long-run value of each segment, so acquisition spend reflects true worth.
CLV trajectory by segment · 12-month horizon
Scenario Planning
Models what happens to revenue if you shift budget or change mix. Before a dollar moves.
Budget reallocation
$0$200k
Forecast: +$187k · 81% confidence
Propensity Scoring
Scores every customer on their likelihood to convert, churn, or upgrade.
Segment A
87%
Segment B
64%
Segment C
41%
Segment D
29%
Conversion probability · ranked by expected value
Smart Segmentation
Groups every customer by value and activity. Segments refresh as your data updates.
High value · Active
2,140
High value · Lapsed
340
Growing · Active
5,820
Growing · Lapsed
1,140
Refreshed nightly · ready for Google and Meta
Marketing Mix Model
Measures the true contribution of every channel. Bayesian inference separates real signal from noise.
Search
Social
Display
Video
Email
SEO
Channel ROAS contribution · 78% confidence
THE LOOP
Pattern in. Pattern out. Pattern improves.
Every activation feeds back into the model. Every model update sharpens the next decision. The loop runs continuously.
Stage 01
Ingest
Plug in your data sources. The OS cleans, merges, and validates everything automatically.
Google AdsMeta AdsGA4CRMSales dataBrand tracking
All feeds cleaned and validated in real time.
Stage 02
Model
Ten agents work across six modules. Every recommendation arrives with a confidence range.
Forecast
+187k revenue
78% confidence · audit trail attached
Bayesian inference on every output.
Stage 03
Activate
Brief in, campaigns live. A marketer approves before anything goes live, every time.
Q3 Lead-Gen — GoogleLIVE
Retargeting — MetaLIVE
Live across 60+ destinations. Results reconcile overnight.
// BRING YOUR OWN MODEL
Learn morePlug in any measurement layer. Or none.
Run the full activation loop from day one. Add a measurement model when your data is ready.
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