Acera Labs
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THE MARKETING OPERATING SYSTEM

Ten marketing specialists. Added to your team the moment you sign up.

Data in. Insights out. Marketer decides. Live across every platform.

Acera Labs is the operating system that runs your marketing data, builds your campaigns, and helps you make better decisions faster. So your team can focus on the work that grows the brand.

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MEET YOUR NEW SPECIALISTS

Ten agents. Six modules. One operating system.

Analytics Agent
Connects every data source and keeps it clean.
Data Science Agent
Runs Bayesian models and confidence ranges.
Media Strategy Agent
Builds and optimises channel mix allocation.
Audience Agent
Segments audiences and scores propensity.
SEO Agent
Finds organic growth opportunities in real time.
Campaign Ops Agent
Builds campaigns and submits for approval.
Engineering Agent
Manages data pipelines and API connectors.
Insights Agent
Surfaces weekly summaries and board-ready charts.
Anomaly Detection
Spots issues in your data before they cost you.
Financial Impact Agent
Attaches a dollar value to every recommendation.
Marketing Mix ModelPropensity ScoringCustomer Lifetime ValueSmart SegmentationNext Best ActionScenario Planning
THE GETTING STARTED FLOW

From brief to live in minutes. Reconciled by tomorrow.

How a campaign moves through Acera Labs.
Step 01

Brief lands.

Drop a brief in. Acera Labs picks up where you stop typing.

New campaign brief Received 09:42
Q2 lead-gen campaign
SK
Budget$50,000
AudienceSaaS marketers
KPI250 qualified leads
Timeline6 weeks · starts Q2
Step 02

Agents activate.

Specialist agents pick up their part of the job. In parallel.

Audience Agent
Scoring SaaS marketer segments across CRM + GA4
Audiences scoped
Campaign Ops Agent
Building Google + Meta bulk sheets from brief
Bulk sheet built
Media Strategy Agent
Allocating $50k across channels by ROAS forecast
Channel mix proposed
Financial Impact Agent
Forecasting revenue attribution with confidence range
Forecast attached
Step 03

Recommendation surfaced.

Every recommendation arrives with a dollar value and a confidence range.

Forecast revenue
+$187,300
78% confidence
Range: ±$24k · 6-week Q2 campaign
Confidence78%
Step 04

Marketer approves.

Nothing goes live without a marketer's decision. You stay in the driver's seat.

SK
Sarah K., Head of Growth
Reviewing campaign recommendation
Allocate $31,500 to Google Ads and $18,500 to Meta Ads. Forecast: +$187k revenue, 78% confidence.
Approve and publish
Adjust this allocation
Step 05

Live across Google and Meta.

Campaigns push to the platforms. Tagged with deterministic UTMs.

Google Ads
Campaign ID: ACR-Q2-GL-0042
Live in 47 minutes from brief
LIVE
Meta Ads
Campaign ID: ACR-Q2-MT-0043
Live in 52 minutes from brief
LIVE
Step 06

Reconciled tomorrow.

The next morning, every dollar is reconciled against what actually happened.

Daily performance · Q2 lead-genCFO-grade
ROAS
4.2x
Revenue
+$187k
Day 1
Day 2
Day 3
Day 4
View full audit trail
WHAT YOU GET

Results brands actually care about.

More revenue from the budget you already have.

Acera Labs reallocates spend to the channels that drive growth, and tells you why.

Better decisions, made faster.

Bayesian recommendations arrive with a dollar value and a confidence range. Every time.

More campaigns shipped, with more confidence.

Brief in. Live across Google and Meta in the same day. With a marketer approval gate on every push.

Decisions your CFO actually trusts.

Every recommendation reconciles against actual spend. Full audit trail. CFO-grade.

BRING YOUR OWN MODEL

Plug in the measurement you already use. Or start with none.

Acera Labs works with Mutinex, Recast, Meridian, Analytic Partners, in-house Robyn or PyMC builds. No measurement model yet? Start with rules and heuristics. Add a Marketing Mix Model when your data is ready for one.

MutinexRecastMeridianAnalytic PartnersRobynPyMCRules + HeuristicsCustom Marketing Mix Model
PRICING

Three tiers. One operating system, sized to how much you run.

Growth
$490
per month
Pro
$1,890
per month
Enterprise
$4,900
per month

All ten agents and six modules on every tier. Frequency and depth scale by plan. Want a hand getting started? See Acera Labs Consulting under Resources.

MARKETER APPROVAL GATE

Nothing goes live without your decision.

Every campaign the OS builds waits in a queue for a marketer to review and approve. You control what ships. The OS does the work; you make the call.

How the queue works

Add ten specialists to your team this afternoon.