From a brief at 9am to live campaigns by lunch.
And reconciled by tomorrow morning.
The Acera Labs brief-to-launch pipeline takes a campaign from intake through agents, approval, and activation in a single working session. Every step is logged, every dollar tagged, every result feeds back into your model.
Brief lands. Campaigns go live. Loop closes.
Each step below is a real part of the workflow. Every one logs its output so the next step starts with context.
A brief lands in the OS.
Drop a campaign brief into Acera Labs. Budget, audience, KPI, channels, timeline. Plain English works. The campaign-brief intake agent structures it automatically and flags anything ambiguous before a single agent starts work.
Four agents work in parallel.
The Audience, Campaign Ops, Media Strategy, and Financial Impact agents each pick up their part of the job. In parallel. The Audience Agent scores segments while Campaign Ops builds bulk sheets and Media Strategy allocates budget. No handoffs. No waiting.
A recommendation surfaces with a dollar value.
The OS surfaces a complete campaign recommendation: budget allocation across channels, audience targeting, forecast revenue, and a confidence range. Every number has a source. Every assumption is visible.
A marketer approves. Then it goes live.
The approval gate is non-negotiable. A marketer reviews the full recommendation, the allocation, and the forecast before a single dollar moves. Adjust, request changes, or approve. Every decision is logged.
Campaigns go live across Google and Meta.
The OS pushes the approved bulk sheets to both platforms via their APIs. Campaigns are live within the hour. Every ad carries a deterministic UTM so every click, every conversion, every dollar of revenue can be traced back to the exact brief that generated it.
Reconciled by tomorrow morning.
A daily reconciliation job pulls actual spend and performance from both platforms and compares it against the brief's budget and KPI targets. Variance is flagged. The Insights Agent drops a summary to your team. Every result feeds back into the model so the next forecast is sharper.
Four things every campaign now delivers.
Briefs become campaigns in minutes, not days.
A brief lands in the morning. Campaigns are live by lunch. The full pipeline runs in a single working session.
Every push waits on your decision.
The approval gate is non-negotiable. A marketer reviews and signs off before anything goes live. You stay in control.
Every dollar reconciles against actual spend.
Daily reconciliation compares approved budget against what actually ran. Every variance is visible. CFO-grade audit trail included.
Deterministic UTMs feed every result back into the model.
UTMs are stamped at build time, not added manually. Attribution is clean. Every campaign makes the next Marketing Mix Model run more accurate.
The same brief. A very different result.
Brief in, live same day, fully reconciled by morning.
Two to four days. No closed loop.
Works whether you have a Marketing Mix Model or not. The activation pipeline runs from day one. Add a Marketing Mix Model when your data is ready for one, and the reconciliation loop feeds results straight into it. Plug in an existing model, use Acera Labs' own module, or start with rules and heuristics.