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FIELD NOTES

Long-form writing on marketing operations, measurement, and AI for brands.

Published by Acera Labs.

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Measurement18 May 2026

The Marketing Mix Model bill most brands cannot afford

Most brands know they need better measurement. Most also know the traditional vendors charge more than the measurement is worth. Here is what a practical path looks like.

12 min readRead
Volume 01
Sift
Pattern, not heap.
The Acera Labs Publication

Sift is the philosophical companion to Field Notes. Longer thinking. Slower cadence. The kind of piece that earns a second read.

Read Sift Vol 1
ALL ARTICLES

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Operations11 min

Building a marketing operating system, in plain English

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18 Feb 2026Read
Measurement13 min

The Marketing Mix Model bill most brands cannot afford

What vendors charge, what it is worth, and what a practical alternative looks like.

1 Feb 2026Read
Volume 01 · 2026
Sift
Pattern, not heap.
THE PUBLICATION

Sift is the philosophical companion to Field Notes.

Field Notes covers the operational. Sift covers the structural. What accumulates into a pattern and what dissolves back into noise. How knowledge compounds across engagements instead of resetting at the start of every project. Slower cadence. Longer pieces. Worth the second read.

Read Sift Vol 1

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